Category Updates

If you choose the wrong Meta Ads objective, the algorithm can still “perform” but it will optimize for the wrong result. Here’s how to pick the right campaign every time (and what each objective is actually designed to generate). How…

For years, Instagram posts included long lists of hashtags 10, 20, even 30 at a time. But now, more isn’t always better. Instagram’s official guidance points marketers toward smaller, more relevant hashtag use to improve discovery and engagement. What Instagram…